Al Gore’s Alliance for Climate Protection has launched the We Campaign. I love the new logo, and today’s New York Times (navigate to the bottom of the page, the article is posted as a graphic) discusses its creation and meaning. You can always tell when an organization has nailed their logo when you understand it on first glance.
Gore’s message has been consistent through the years: small steps taken by individuals can help alleviate the climate crisis. Together, our actions will have an impact. The We/Me logo accurately captures that concept. Of course, it’s green, and the other main color of the campaign is blue. Well done by the Martin Agency (who created the Geico commercials).