Yesterday, my colleagues held a Webinar to discuss the risks companies face when they don’t listen to what’s being said in social media. Forrester analyst Jeremiah Owyang and Glenn Fannick, product development manager at Dow Jones, were featured speakers. (Check out both of their blogs for their posts on the Webinar.) Computerworld ran an article based on the Webinar today, and we’ll be posting the presentation soon.
Attendees were polled during the Webinar, and the results showed that 48% of companies were using some sort of social media to reach customers. Glenn’s blog post includes some charts showing the results.