Tag Archives: Public Relations
Was Netflix Tuned In?
Last week, Netflix, the innovative movie rental company with the famous red envelopes, made an announcement. Well, actually, it was an announcement wrapped in an apology. Which was a little weird, especially since the apology was – oh – about … Continue reading
Filed under Public Relations
Are you anti-social?
Recently, my husband arrived at our nephew’s bar mitzvah before me. He settled himself at a table with his 85-year-0ld father and one of his brothers, both of whom need a little prodding to engage in prolonged conversation. Three women … Continue reading
Filed under Public Relations, social media
Leaps of Faith and Pockets of Prosperity
I have a 16-year-old son – with a driver’s permit. What do you think it takes for me to get in the car with him, just two months after his first driving lessons? I’d say it takes a leap of … Continue reading
Filed under Life in Context, Public Relations
Stick to the message – again
I am not a maverick. (This might come as a surprise to my dad, who has always found it frustrating that I don’t toe the family party line. When I turned 18, he escorted me to the front of the … Continue reading
Filed under Public Relations
We can solve it
Al Gore’s Alliance for Climate Protection has launched the We Campaign. I love the new logo, and today’s New York Times (navigate to the bottom of the page, the article is posted as a graphic) discusses its creation and meaning. … Continue reading
Filed under Public Relations
Current Cases in Community Relations
The course I’m teaching is based on actual public relations cases, which is a great way to understand how theory can be applied to practice. The relevance hit me yesterday as I leafed through the Metro section of the NYT … Continue reading
Filed under Public Relations
Influential – or not?
We’re talking in class this week about persuasion and influentials. I’ve assigned the class to read Malcolm Gladwell’s The Tipping Point, and so I plan to discuss the concept of Mavens, Connectors, and Salesmen, and how this theory impacts the … Continue reading
Filed under Public Relations
PR in a Web 2.0 World
Yesterday, my colleagues held a Webinar to discuss the risks companies face when they don’t listen to what’s being said in social media. Forrester analyst Jeremiah Owyang and Glenn Fannick, product development manager at Dow Jones, were featured speakers. (Check … Continue reading
Filed under Public Relations
Should PR target bloggers?
My PR class is considering whether or not blogs can be an effective tactic in a PR campaign. Apparently, one of my favorite brands is evaluating this concept as well. The New York Times reported that Target refused to answer a blogger’s question … Continue reading
Filed under Public Relations
