Category Archives: Public Relations
The $10,000 Device
Mass-market advertising is not dead. In fact, sometimes it can be immediately and powerfully effective. Apple, the hip, cool, and bleeding-edge company, spent $133 million in 2008 on advertising, which includes TV commercials. The other night, a minute or two … Continue reading
Filed under Life in Context, Public Relations
Stick to the message – again
I am not a maverick. (This might come as a surprise to my dad, who has always found it frustrating that I don’t toe the family party line. When I turned 18, he escorted me to the front of the … Continue reading
Filed under Public Relations
Hiatus Terminus
“Let’s just call this next business trip what it really is,” said Dorothy to Jerry. “A nice long break.” But what she really meant was that it was over. Or was it simply a hiatus? Hiatus, from the Latin, is … Continue reading
Filed under Public Relations
We can solve it
Al Gore’s Alliance for Climate Protection has launched the We Campaign. I love the new logo, and today’s New York Times (navigate to the bottom of the page, the article is posted as a graphic) discusses its creation and meaning. … Continue reading
Filed under Public Relations
Post Eclipsed
Well, here’s an example of one of those unbeatable work-family trades. After writing most of my post, I took a break to tuck the boys into bed. Only problem was, they were nowhere in the house. I found them outside … Continue reading
Filed under Public Relations
Current Cases in Community Relations
The course I’m teaching is based on actual public relations cases, which is a great way to understand how theory can be applied to practice. The relevance hit me yesterday as I leafed through the Metro section of the NYT … Continue reading
Filed under Public Relations
Influential – or not?
We’re talking in class this week about persuasion and influentials. I’ve assigned the class to read Malcolm Gladwell’s The Tipping Point, and so I plan to discuss the concept of Mavens, Connectors, and Salesmen, and how this theory impacts the … Continue reading
Filed under Public Relations
PR in a Web 2.0 World
Yesterday, my colleagues held a Webinar to discuss the risks companies face when they don’t listen to what’s being said in social media. Forrester analyst Jeremiah Owyang and Glenn Fannick, product development manager at Dow Jones, were featured speakers. (Check … Continue reading
Filed under Public Relations
Should PR target bloggers?
My PR class is considering whether or not blogs can be an effective tactic in a PR campaign. Apparently, one of my favorite brands is evaluating this concept as well. The New York Times reported that Target refused to answer a blogger’s question … Continue reading
Filed under Public Relations
