Category Archives: Public Relations
Was Netflix Tuned In?
Last week, Netflix, the innovative movie rental company with the famous red envelopes, made an announcement. Well, actually, it was an announcement wrapped in an apology. Which was a little weird, especially since the apology was – oh – about … Continue reading
Filed under Public Relations
Needed: Real-Time Local Info
The last week of summer is supposed to be spent slowly, in relaxing bliss, under a warm sun, by a pool, drink in hand. I did not want second-by-second heart-pounding action. But that’s what I got, thanks to an earthquake, … Continue reading
Filed under Public Relations
When PR must be about more than words
No PR pro likes the word “spin,” (by contrast, I think some of us use the word “flack” with some pride, if not humor). To spin is to lie. Most of us view our work not as truth-bending, but as … Continue reading
Filed under Public Relations
Lost on language
I’m feeling quite lost today, linguistically speaking. For those of us obsessed by words, their origin, and their proper usage, yesterday was a sad day. Our favorite language maven, William Safire, passed away from pancreatic cancer. I’m not sure I … Continue reading
Filed under Commentary, Life in Context, Public Relations
Don’t Read this Tweet while Driving
About three years ago, the car I was driving was nearly hit head on by a minivan driven by another mother as she pulled into the Exit Only of our high school. She never saw me, never heard my horn … Continue reading
Filed under Public Relations
Are you anti-social?
Recently, my husband arrived at our nephew’s bar mitzvah before me. He settled himself at a table with his 85-year-0ld father and one of his brothers, both of whom need a little prodding to engage in prolonged conversation. Three women … Continue reading
Filed under Public Relations, social media
Reinventing Brand You
A few years ago, feeling warmed by the home-baked gingerbread house ambiance of our local elementary school, I told the principal that I wished I too could work there. Pause. A couple of beats. “If only I liked kids.” It’s … Continue reading
Filed under Commentary, Life in Context, Public Relations
Gobbledygook, ROI and ESI
I know, I know. Awful title for this post – crazy word plus acronyms. Yuck! But all are good, interesting things I’d like to share. Per my OED, Gobbledegook (we spell differently in America), is “official, professional, or pretentious verbiage … Continue reading
Filed under Public Relations, social media
Leaps of Faith and Pockets of Prosperity
I have a 16-year-old son – with a driver’s permit. What do you think it takes for me to get in the car with him, just two months after his first driving lessons? I’d say it takes a leap of … Continue reading
Filed under Life in Context, Public Relations
So, I have this really great story to tell you…
The best way to learn how to tell a story? Read and listen to others. One of my favorite sources is This American Life with Ira Glass. He and his team are master storytellers (download their new app for the … Continue reading →
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Filed under Commentary, Public Relations
Tagged as Ira Glass, Storytelling, This American Life