Comments on: Are you anti-social?

By: Pr Liverpool

Pr Liverpool — Sun, 26 Jul 2009 11:53:04 +0000

Thanks for this article. I have a PR agency in UK. What is way to communicate the social people.

Thanks!

Davidson Jhon

By: Diane Thieke

Diane Thieke — Fri, 19 Jun 2009 02:02:57 +0000

Thanks, Matt! Absolutely, PR is all about two-way communications, as we well know. I’ll check out those case studies. I’m always looking for new examples. At DJ, we haven’t built anything from scratch, but there has been wide adoption of consumer tools like FaceBook and Twitter. Recently, we started using Yammer to create dialogue. We’ve been using it to share ideas and knowledge among employees internally.

By: Matt Tidwell

Matt Tidwell — Wed, 17 Jun 2009 02:59:50 +0000

Hi Diane:

Really like your June 15 post…especially your paragraph asking “how social is your organization?” Some excellent case research on this recently from companies like Best Buy and Sabre who’ve literally built their own Facebook-like apps, behind their corporate firewalls. The result: big-time, quantifiable process improvements that bubble up as people start chatting online across departments.

Speaks to an opinion I have that, much of what we do (especially in organizational comms), is about stimulating dialouge. Enable people with new ways to interact and communicate and they will amaze and astound you with the results.

-Matt

P.S. Congrats on the honors for your e-book from NJ PRSA. Was just telling a good friend and colleague about your work with measurement this morning!