At Wachovia Spectrum: people directing traffic. SEPTA: express trains. Mile 2.1: Gatorade. Mile 4: Water. Traffic light: Philly cop keeping cars at bay. Mile 6.5: EMT caring for a runner on a stretcher. Mile 8: Cheery and cheering woman handing out more Gatorade. All along route: bands, gospel singers, drummers. Finish line: kids with bottles [...]
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May 20, 2009
Reinventing Brand You
A few years ago, feeling warmed by the home-baked gingerbread house ambiance of our local elementary school, I told the principal that I wished I too could work there. Pause. A couple of beats. “If only I liked kids.”
It’s not the last alternative career considered and destroyed in a moment. I’m fascinated by medical science [...]
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Tags: branding