Monthly Archives: February 2009
Leaps of Faith and Pockets of Prosperity
I have a 16-year-old son – with a driver’s permit. What do you think it takes for me to get in the car with him, just two months after his first driving lessons? I’d say it takes a leap of … Continue reading
Filed under Life in Context, Public Relations
The $10,000 Device
Mass-market advertising is not dead. In fact, sometimes it can be immediately and powerfully effective. Apple, the hip, cool, and bleeding-edge company, spent $133 million in 2008 on advertising, which includes TV commercials. The other night, a minute or two … Continue reading
Filed under Life in Context, Public Relations
