Al Gore’s Alliance for Climate Protection has launched the We Campaign. I love the new logo, and today’s New York Times (navigate to the bottom of the page, the article is posted as a graphic) discusses its creation and meaning. You can always tell when an organization has nailed their logo when you understand it on first glance.
Gore’s message has been consistent through the years: small steps taken by individuals can help alleviate the climate crisis. Together, our actions will have an impact. The We/Me logo accurately captures that concept. Of course, it’s green, and the other main color of the campaign is blue. Well done by the Martin Agency (who created the Geico commercials).
2 Comments
April 6, 2008 at 3:04 pm
The truth is that there has so far been no recorded global warming at all this century.
The world’s temperature rose about half a degree centigrade during the last quarter of the 20th century; but even the Hadley Centre for Climate Prediction and Research – part of Britain’s Met Office and a citadel of the current global warming orthodoxy – has now conceded that recorded temperature figures for the first seven years of the 21st century reveal there has been a standstill.
http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=557374&in_page_id=1770
June 18, 2008 at 7:04 pm
Somehow i missed the point. Probably lost in translation
Anyway … nice blog to visit.
cheers, Workmanlike.